What each tool is and what it's for

Gancho has several tools; all of them start from your topic and your brand profile.

The most used ones

• Content Studio: hooks + script + caption in one go, for your next video.
• Hook Generator: hooks only, in a batch, to pick the best one.
• Script Generator: the full script from a hook or a topic.
• Ideas Generator: topics and angles when you don't know what to post.
• Carousels and Stories: content built for those formats.
• Captions, CTAs, Bio and Threads: the texts around your content.

Premium tools

The image/cover generator and the 1-click adapter (moving a piece of content to another platform) are on paid plans. You'll see a lock if your plan doesn't include them.

The copilot (Pro and up)

• The Strategist: a chat that knows your brand, your voice and your history, to think content with you.
• Your week from one idea: you tell the idea, pick angles and coordinated pieces come out ready to schedule.
• Weekly Advice: a strategic review of what you did this week, with real data.
• Synthetic focus group: you test a piece with a simulated audience before publishing.
• Recycle: paste long content (a talk, a video, a newsletter) and short pieces come out.
• Voice Document: see how Gancho understands your voice and correct it trait by trait (under Brand).

Gancho's brain

The more you complete your Brand profile and the more you mark “It worked” on what you generate, the better Gancho adapts to your voice and your audience. Your Library's search also understands ideas, not just exact words.