The Strategist and the copilot: think your content with Gancho

Besides generating standalone pieces, Gancho can think your content with you. These tools are available from the Pro plan.

The Strategist

A chat that knows your brand profile, your Voice Document, your library and your calendar. You ask it like a content strategist: “what do I post this week?”, “why didn't this work?”. When it proposes generating or scheduling something, it shows you and YOU confirm — it never runs on its own. It doesn't invent metrics: it reasons from your real history.

From one idea to your week

In Week you enter an idea, Gancho proposes angles (you edit them if you want) and builds a coherent week of pieces that connect with each other, ready to send to the calendar. It uses several generations from your quota (we show you how many before running).

Weekly Advice

A strategic review of your real week: what you generated, which formats you used, your streak and your calendar. Three lenses (strategy, voice, growth) over your data — no invented views or likes, because we don't have them.

Synthetic focus group

You paste a piece and the AI simulates how 3-4 people from your audience would react: verdict, objections and suggestions. They are SIMULATED people (it's flagged on screen): useful to anticipate objections, it doesn't replace real data.

Recycling long content

Paste an article, a video transcript or a newsletter and Gancho atomizes it into independent short pieces. Each piece shows you the REAL fragment of the source it comes from.

Voice Document

Under Brand → Voice you see how Gancho understands the way you write (vocabulary, rhythm, emojis, banned words…) and edit it trait by trait. Every generator respects it.