MCP server
Gancho, inside your AI assistant
Connect Gancho to any MCP client —Claude.ai, Claude Code, Cursor— and generate hooks, scripts, carousels and calendars without leaving your chat. If your plan includes the Auto-Pilot, you can plan and review your week from there too. Same account, same plan, same brand voice.
Coming soon
The server isn't open yet
The tools below come from the server's real manifest, so the list is exact — but the URL doesn't answer yet: if you set it up today, your AI client will get a 404. The steps stay published so you know what's coming; the day we open it, this note disappears and they work exactly as written.
The hook analyzer is free and needs no account. To generate, create your account at gancho.tech.
Same quota
Every generation comes out of your plan, exactly like on the web. This is not a back door.
Only your data
Reads (library, profile) only touch what's yours. Never another user's data.
Your brand voice
If you filled in your profile, everything comes out in your tone automatically.
The 43 tools
Every tool respects the same plan as gancho.tech. If your plan doesn't include it, it tells you instead of generating.
| Tool | What it returns | Plan |
|---|---|---|
| analizar_gancho | Scores a hook from 0 to 100, with the breakdown by axis and 2-3 concrete fixes. | Free |
| generar_ganchos | Returns up to 12 scroll-stopping hooks for a topic. | Pro |
| generar_guion | Returns a script ready to film: hook, spoken script, caption and hashtags. | Pro |
| contenido_completo | Returns the whole piece for a topic: several hooks, the script, the caption, the hashtags and follow-up ideas. | Pro |
| ideas_contenido | Returns content ideas by niche, each one with its angle and its hook. | Pro |
| generar_carrusel | Returns a 6-to-8-slide carousel: the text for each slide and its subtext, in order. | Pro |
| carrusel_grafico | Devuelve un carrusel de 6 a 8 placas con el texto EXACTO de cada una más su guía visual (fondo, jerarquía, paleta, tipografía) para el editor. | Pro |
| generar_stories | Devuelve una secuencia de 4 a 6 Stories: qué grabar en cada placa, el texto exacto en pantalla y el sticker interactivo. | Pro |
| generar_captions | Returns 4 captions with different approaches (direct, story, question, list), each with a CTA and hashtags. | Pro |
| generar_ctas | Devuelve 12 llamados a la acción cortos para cerrar un video o una caption, cada uno con su beneficio pegado a la acción. | Pro |
| generar_bio | Devuelve 3 a 5 bios de perfil listas para pegar (≈150 caracteres), cada una con su estilo, más tips de link y CTA. | Pro |
| generar_calendario | Builds a content calendar: N days with hook, script and caption, or an editorial month by pillars. | Pro / Studio |
| reescribir_texto | Rewrites a text or caption you paste and returns several better versions with their hashtags. | Pro |
| generar_hilo | Returns a full thread for X: the opening post, the body posts and the closer. | Pro |
| reciclar_contenido | Turns a long text you paste (a talk, a newsletter, a transcript) into posts per network, a thread and short scripts. | Pro |
| texto_miniatura | Returns 3 to 5 thumbnail text options for a video, each with its visual direction. | Pro |
| analizar_texto_video | Analyzes the text of a video you paste (transcript, script or caption): hook, structure, copy, hashtags and recommendations. | Pro |
| analizar_perfil | Audits the profile you paste (bio + posts): what's holding it back, positioning, consistency, opportunities and prioritized changes. | Pro |
| analizar_comentarios | Agrupa los comentarios que pegás en dolores, preguntas frecuentes, objeciones, el vocabulario textual de tu audiencia e ideas de contenido que responden a eso. | Pro |
| seo_youtube | Plan de SEO de un video de YouTube: keyword principal y secundarias, 5 títulos, la descripción lista para pegar, tags, idea de miniatura y estrategia de publicación. | Pro |
| copy_landing | El copy completo de una landing, bloque por bloque: headline (3 variantes), subheadline, bullets, cómo funciona, prueba social, objeciones, garantía, CTA y FAQ. | Pro |
| armar_oferta | Convierte tu producto en 3 a 5 ofertas armadas: promesa, qué incluye, bonos, garantía y razón para comprar ahora. | Pro |
| generar_anuncios | Creativos de anuncios pagos para Meta y TikTok, en varios ángulos listos para testear: gancho, cuerpo y CTA de cada uno. | Pro |
| script_whatsapp | El guion para vender por WhatsApp paso a paso: apertura, calificación, presentación de la oferta, manejo de objeciones y cierre. | Pro |
| script_dm | El guion de un DM de Instagram o TikTok, mensaje por mensaje, desde el primer contacto hasta el cierre de la venta. | Pro |
| email_de_venta | UN email de venta listo para pegar: 5 asuntos, preheader, cuerpo persuasivo, CTA y posdata. | Pro |
| secuencia_de_emails | Una secuencia de 5 emails de nurture y venta, cada uno con su asunto, su cuerpo y su lugar en la serie. | Pro |
| guion_webinar | La estructura completa de una clase de venta en vivo: apertura, contenido de valor, transición a la oferta, pitch, objeciones y cierre. | Pro |
| plan_lanzamiento | El plan de un lanzamiento estilo PLF fase por fase: qué decir, en qué canal y en qué día, de la pre-venta al cierre del carrito. | Pro |
| avatar_cliente | El perfil de tu cliente ideal: dolores, deseos, objeciones, dónde está y con qué palabras hablarle. | Pro |
| auditoria_perfil | Diagnóstico honesto de tu presencia en redes con quick wins y un plan de 30 días. | Pro |
| estrategia_contenido | Returns your content strategy: pillars, formats per network, a realistic cadence and a day-by-day weekly plan. | Pro |
| espiar_competencia | Analyzes the competitors you paste: positioning, what works for them, where they're weak and which gaps are open. | Studio |
| tendencias_nicho | A trend map for your niche: formats, angles, styles and how to apply them. | Studio |
| calendario_editorial | Un mes de contenido organizado por pilares y semanas, pensado para producir en lote. | Studio |
| plan_negocio | Tu plan de negocio: modelo, oferta, vías de monetización, métricas a mirar y los próximos 90 días. | Studio |
| buscar_biblioteca | Searches inside YOUR Gancho library: saved generated pieces and My formulas. | With an account |
| perfil_marca | Returns how Gancho has you on file: brand profile (niche, tone, audience) and your voice document. | With an account |
| piloto_estado | Your Auto-Pilot status: which mode it runs in, your business profile (goals, networks, cadence) and which networks you have connected. | Studio |
| piloto_semana | Returns the current week's Auto-Pilot pieces with their id, status, network, format, time slot and topic. | Studio |
| piloto_planificar_semana | Builds the week's plan: spreads the posts according to your cadence per network and assigns a topic to each one. | Studio |
| piloto_aprobar_pieza | Approves an Auto-Pilot piece that's in draft: it moves to 'approved' and is ready to publish. | Studio |
| piloto_rechazar_pieza | Discards an Auto-Pilot piece that was planned or in draft, so it doesn't go out. | Studio |
The Auto-Pilot, from your chat. The piloto_* tools are the same actions you take on gancho.tech: check what state it's in, plan the week, and approve or discard each piece. Producing each piece stays with the Auto-Pilot on its own schedule, not with the call. Publishing is still yours: the direct connection to your networks is being integrated, so it leaves the piece ready for you to copy and upload.
How to connect it
First, create an API key (it starts with gk_) and swap it into the examples below.
Coming soon
The server isn't open yet
The tools below come from the server's real manifest, so the list is exact — but the URL doesn't answer yet: if you set it up today, your AI client will get a 404. The steps stay published so you know what's coming; the day we open it, this note disappears and they work exactly as written.
Server URL
https://www.gancho.tech/api/mcp
Streamable HTTP transport. Your API key travels in the Authorization header, never in the URL.
Pick your AI client
Claude.ai
- 01
In claude.ai go to Customize → Connectors and hit “Add custom connector”.
- 02
Paste the server URL from above and save.
- 03
Open “Request headers”, pick Authorization and paste this value (the space after Bearer matters). Anthropic is rolling that field out in batches: if you don't see it yet, connect from Claude Code instead.
Bearer gk_TU_API_KEY
Your API key is personal and secret. If it leaks, revoke it from your API keys and create a new one. Never share it or commit it to a repo.
You never run out of things to post.
Gancho writes and designs your whole week in your voice, and leaves it scheduled and ready to publish. You post it, whenever you want.
Start free today. 2 generations per day, no card.