How the Gancho-Score works

The Gancho-Score is a 0-to-100 grade that estimates how likely a hook is to stop the scroll. The AI calculates it looking at several criteria.

What it looks at

• Clarity: it's understood instantly.
• Specificity: it says something concrete, not generic.
• Trigger: curiosity, benefit or tension that invites you to keep going.
• Readability without sound: it works even if people read it without audio.
• Honesty: it promises something the content can deliver (no empty clickbait).

What to do with the score

If a hook scores low, tap “Improve” so the AI rewrites it stronger, or ask for 10 variants to pick the one that fits best. The score is a guide, not an absolute truth: test and look at your real numbers.