What each thing costs

Generations per plan

If you run short one month, there are extra generation packs (top-ups) without changing plan. What you already generated is always yours: running out of quota never locks you out of your library.

What does NOT cost 1 (the full list)

• “From an idea to a full week”: 3 generations. It builds the whole week (several coherent pieces in one go). The button shows you the cost and asks you to confirm first — and if something fails, the generations go back to you.
• Images: their own counter. They don't use up text generations; they have their own monthly quota per plan (table above).
• The strategy chat (the Strategist): doesn't use up generations. It has its own internal fair-use cap per day. Chat away.
• The public hook analyzer: free. 5 analyses per day with no account, using the hook analyzer.
• Organizing, saving and sharing: they cost nothing. Tagging by pillar, marking a piece as reusable, sending it over WhatsApp, asking a client to approve it, downloading the carousel as images or pulling the monthly report — all of that is free. You pay to generate, not to manage what you already generated.
• Autopilot: it doesn't charge anything yet. When it does start charging, every piece it produces will come out of your quota exactly as if you'd generated it yourself — and you'll see that before you approve it, not after. Publishing stays yours: posting directly to your accounts is still being integrated.

The tools, one by one

Every text tool costs 1 generation per use. The “From” column is the minimum plan that includes it.

Free includes Hooks and Ideas as a demo (2 generations per day). The full plans and prices are on the pricing page.